The world of watchmaking is a fascinating one, and at the heart of it lies the intricate art of movement creation. Today, we delve into the story of Manufacture AMT, a company that has been quietly revolutionizing the industry with its innovative and exclusive movement families. While Sellita, its sister company, has been a household name in the watchmaking world, AMT has been working behind the scenes to develop high-end movements for brands seeking custom-designed calibres. In this article, I will explore the rise of Manufacture AMT, its unique approach to movement creation, and the two new movement families that are now available for brands to order. But first, let's take a step back and understand the fundamentals of the movement supply market. The industry has evolved naturally over time, with many brands realizing that producing mechanical movements is far from simple. Ensuring consistent quality while maintaining competitive pricing has become a key strategic factor, especially for high-end brands seeking to differentiate themselves through their movements. This shift in market perception led Sellita and Miguel Garcia to establish Manufacture AMT, a company that specializes in the development, industrialisation, and manufacturing of higher-end movements. AMT's unique approach to movement creation is what sets it apart from other movement suppliers. The company only works with significant production volumes, typically 1,000 pieces, which creates a barrier to entry for brands seeking access to such movements. This exclusivity is justified by the nature of AMT's operations and reflects a deliberate intention to preserve a certain level of exclusivity around these developments. Now, let's take a closer look at the two new movement families that AMT has unveiled. The first movement is the AMT 7000, a calibre developed to achieve a ten-year interval before its first service. The movement measures 30mm in diameter and 4.60mm in thickness, with every wheel jewel-mounted for a total of 30 rubies. The AMT 7000 incorporates two ball bearings and two clutches, ensuring smooth operations and preserving the longevity of the system. The second movement is the AMT 8000, a manually wound calibre offering ten days of power reserve. The movement measures 30mm in diameter and 6.45mm in thickness, with 28 or 38 jewels and a single ball bearing. The AMT 8000 is built around the use of four barrels, delivering torque directly to the regulating organ while maintaining a highly consistent level of torque. What makes these movements particularly fascinating is their ability to achieve long service intervals and high power reserves while maintaining a healthy balance between quality and price. In my opinion, AMT's new movement families represent a significant step forward in the world of watchmaking. The company's unique approach to movement creation, combined with its high-end specifications, makes it an exciting prospect for brands seeking to differentiate themselves through their movements. However, what many people don't realize is that AMT's exclusivity and high-end specifications come at a cost. The company's strict confidentiality policies and high production volumes create a barrier to entry for smaller brands, limiting their access to these innovative movements. Nevertheless, AMT's new movement families are a testament to the company's commitment to pushing the boundaries of watchmaking. As the industry continues to evolve, it will be fascinating to see how AMT continues to innovate and shape the future of movement creation. In conclusion, the rise of Manufacture AMT and its exclusive movement families is a significant development in the world of watchmaking. While the company's exclusivity and high-end specifications may create a barrier to entry for smaller brands, its commitment to pushing the boundaries of movement creation is a welcome development for the industry. As we look to the future, it will be fascinating to see how AMT continues to shape the world of watchmaking and inspire new generations of watchmakers.
